Every small business should have a brochure. The brochure helps your small business to become better known in the market place. It helps the customer get a detailed account of your company or service. Brochures are not just for large corporations, but for small businesses and consultants also.
Here are some advantages of having a brochure.
A Brochure Gives Credibility to a Small Business.
The brochure lets prospects know that your small business is reputable and that they can take you seriously. Your company is here and ready to compete. “Anyone can spend $50 on letterhead and business cards and call themselves a corporation. But a brochure proves you are in business and shows you’re more than a fly-by-night operation,” according to Mr. Bly’s book titled, The Copywriter’s Handbook.
The Brochure Tells
This is the perfect way to tell the customer everything in detail about your small business. This may sound obvious but there are many small business brochures that I have read that are merely just a long list of items, giving no details about the company, the service, or how it works. According to Ms. Maas’s book, Better Brochures, Catalogs and Mailing Pieces, “Tell customers what is included, what are the costs, what are the hours. Graphic devices can help to spotlight important information.” Another example of this is the Lincoln 210 MP brochure that popular MIG welding website Tool Guides Hub put out.
A Brochure Can Help to Sell Your Business
A small business brochure can help to sell your business and make a big difference, when prospects ask for more information. Customers want to read about your business or product, especially if they are about to spend a lot of money. They want to make sure they are making the right decision.
The Brochure Can Support Your Advertisement
It can be used along with direct mail; after the sales letter the prospect wants more information. The brochure is another sales tool. The brochure is designed to fit into a standard envelope and can be mailed along with the sales letter. It provides information about your sales points, list features and contains photos about your product or service. They are used by salespeople to leave behind after a presentation. Brochures are great to take along when networking.
Keep in mind that people will read the brochure as long as it informs and positions your product or service as the solution. The brochure for your small business is a great way to give your customers enough information about your product or service.