Advantages of Having a Small Business Brochure

Every small business should have a brochure. The brochure helps your small business to become better known in the market place. It helps the customer get a detailed account of your company or service. Brochures are not just for large corporations, but for small businesses and consultants also.

Here are some advantages of having a brochure.

A Brochure Gives Credibility to a Small Business.

The brochure lets prospects know that your small business is reputable and that they can take you seriously. Your company is here and ready to compete. “Anyone can spend $50 on letterhead and business cards and call themselves a corporation. But a brochure proves you are in business and shows you’re more than a fly-by-night operation,” according to Mr. Bly’s book titled, The Copywriter’s Handbook.

 The Brochure Tells

This is the perfect way to tell the customer everything in detail about your small business. This may sound obvious but there are many small business brochures that I have read that are merely just a long list of items, giving no details about the company, the service, or how it works. According to Ms. Maas’s book, Better Brochures, Catalogs and Mailing Pieces, “Tell customers what is included, what are the costs, what are the hours. Graphic devices can help to spotlight important information.”

A Brochure Can Help to Sell Your Business

A small business brochure can help to sell your business and make a big difference, when prospects ask for more information. Customers want to read about your business or product, especially if they are about to spend a lot of money. They want to make sure they are making the right decision.

The Brochure Can Support Your Advertisement

It can be used along with direct mail; after the sales letter the prospect wants more information. The brochure is another sales tool. The brochure is designed to fit into a standard envelope and can be mailed along with the sales letter. It provides information about your sales points, list features and contains photos about your product or service. They are used by salespeople to leave behind after a presentation. Brochures are great to take along when networking.

Keep in mind that people will read the brochure as long as it informs and positions your product or service as the solution. The brochure for your small business is a great way to give your customers enough information about your product or service.

Small Business Continuity Disaster Recovery Plan Templates

A small business disaster can take many forms. Natural events, such as a fire or flood, can wipe out all equipment, while a virus or theft can result in data loss or other problems. Planning ahead with a disaster recovery plan template helps small business owners maintain continuity in any emergency.

Business Continuity & Disaster Recovery

For business continuity, disaster recovery planning is critical. With this disaster recovery plan template from IBM, businesses can make sure that all of the most important aspects of a data recovery plan are implemented before disaster strikes.

  • Data Recovery Personnel Lists – For emergency data recovery, maintain a list of data processing personnel. The list should contain names, positions and contact information, to allow administrators to call in critical personnel in the event of a disaster.
  • Emergency Data Recovery from Critical Applications – Maintain a list of applications and software that run on company computers, and the level of importance of each type of software.
  • Computer Hardware Inventory – This list should contain a full list of of all computer hardware on-hand. This list allows business owners to quickly replace equipment after a total loss or determine the value of losses for insurance purposes.

Backup for Disaster Recovery

Backup all software programs regularly to ensure a timely disaster recovery process. It may seem tempting to backup files, then secure the backups in a filing cabinet or in a desk drawer, but this does not protect the files in the event of a natural disaster. All company files should be stored both locally and remotely, to facilitate a swift restoral of business.

Physical backup medium, such as a data CD or a thumb drive are adequate for small backups. Online backup services can also provide a safe and reliable place to store business data.

Small Business Disaster Recovery Plan

After filling out the small business disaster recovery plan template, a business owner will have a comprehensive list of software and hardware, lists of emergency contacts and action plans, and a clear idea of the best and fastest way to restore operations after a disaster. Perform tests of the disaster recovery plan at least quarterly, and update the plan information whenever there is a change in personnel, software or hardware. The use of a detailed and thoroughly researched plan for recovery after a disaster or emergency is essential to the swift restoral of business services.

Benefits of Opening a Small Business in the United States

Opening a small business provides several advantages for the owner. It gives an individual the opportunity to control how he makes his living and to spend his time doing so. Small businesses also provide a way for owners to help their communities grow by offering jobs and paying taxes. The income potential of running a small business is also a great advantage.

Control of Your Business

Becoming a ‘boss’ is one of the main reasons for opening a small business. An owner has the authority to set their own rules and hire and train employees and staff. He has the power to choose a business location, set prices for his services or products and pick the company’s name. One of the intangible factors that make an individual open a small business is that it gives him the opportunity to make money doing something he wants to do. Having total control over a business also allows the owner to work the hours he wants so he can spend more time with his family on his schedule.

Income Potential

A person goes into business for herself to increase her money-making potential. A small business owner reaps the profits of the successful business. The difference in salary between a small business owner and a worker in the United States is significant. According to PayScale, the average salary of a small business owner was $70,447 per year ($39,540-$101,354). In 2015, the average worker’s salary in the United States for all occupations was $43,460 per year, according to the Bureau of Labor Statistics.

 The Ability to Put Americans To Work

Small businesses make the United States economy strong. According to the Small Business Administration’s Office of Advocacy, 99.9 percent of all employers were considered small firms (companies with less than 500 employees) in 2017. Small businesses operate in all communities across the country, providing jobs to millions of Americans. Examples of small businesses include physician and dental offices, retail and grocery stores, restaurants, car repair shops and web design, online and other home-based businesses. The Department of Commerce also reported that small businesses employed over half (60.7 million) of all workers in the United States (120.6 million).

Time Management Software for Small Business: How to Choose the Best Time Management Software Package

Implementing and using a quality time management software package can reduce stress and increase productivity for a small business owner. With so many comprehensive time management software products available on the market, it is challenging for a small business owner to make an informed purchase decision without feeling overwhelmed. Here are some basic things to consider to simplify the shopping process:

Time Management Software Must be Easy to Use

A time management software system that is difficult to install, overly challenging to learn, or cumbersome to maintain will likely be abandoned before any real benefits are realized. When comparing time management software options, consider the learning curve. Look for products which include short video tutorials, quick-start materials, and a comprehensive “help” menu.

Time Management Software Should Integrate and Synchronize with Other Small Business Tools

The ideal time management software system will integrate and synchronize with other productivity and communication tools. Some time management software products integrate with popular time management systems, such as GTD (Getting Things Done) or FranklinCovey. Look for time management software that synchronizes with the Microsoft Outlook calendar and task folders. Since Outlook synchronizes to most PDAs, Blackberries, and Smartphones, this allows for portability of the time management system.

Look for Flexibility and Features That Best Serve the Small Business

There are no one-size-fits-all time management or productivity solutions for small businesses. Depending on the nature of the small business, some small business owners may be able to plan for a few months a time, while others work in a rapidly changing environment and must plan on the go. When shopping for time management software, make sure the system offers the flexibility and features needed for the specific small business. While functions such as pop-up reminders, importing of motivational images, search capability, color-coding prioritization, and time management training all have their place, there is no point in paying extra for features if they will not be used.

Find Out How the Time Management Software is Reviewed, Supported, and Guaranteed

Look for and study independent consumer reviews on the internet. How do customers review the functionality and support of the time management software product? Some products also offer user forums which are open to the public, so review these to monitor user satisfaction and product support. Ideally, the product will come with a 30-day or longer trial period and a money-back guarantee.

The optimal time management software system will offer the small business owner ease of use, integration and synchronization capabilities, flexibility, useful features, and reliable product support. By being a wise consumer, the small business owner can feel confident in the purchase decision and enjoy the rewards that come with using quality time management software.