Every small business should have a brochure. The brochure helps your small business to become better known in the market place. It helps the customer get a detailed account of your company or service. Brochures are not just for large corporations, but for small businesses and consultants also.
Here are some advantages of having a brochure.
A Brochure Gives Credibility to a Small Business.
The brochure lets prospects know that your small business is reputable and that they can take you seriously. Your company is here and ready to compete. “Anyone can spend $50 on letterhead and business cards and call themselves a corporation. But a brochure proves you are in business and shows you’re more than a fly-by-night operation,” according to Mr. Bly’s book titled, The Copywriter’s Handbook.
The Brochure Tells
This is the perfect way to tell the customer everything in detail about your small business. This may sound obvious but there are many small business brochures that I have read that are merely just a long list of items, giving no details about the company, the service, or how it works. According to Ms. Maas’s book, Better Brochures, Catalogs and Mailing Pieces, “Tell customers what is included, what are the costs, what are the hours. Graphic devices can help to spotlight important information.”
A Brochure Can Help to Sell Your Business
A small business brochure can help to sell your business and make a big difference, when prospects ask for more information. Customers want to read about your business or product, especially if they are about to spend a lot of money. They want to make sure they are making the right decision.
The Brochure Can Support Your Advertisement
It can be used along with direct mail; after the sales letter the prospect wants more information. The brochure is another sales tool. The brochure is designed to fit into a standard envelope and can be mailed along with the sales letter. It provides information about your sales points, list features and contains photos about your product or service. They are used by salespeople to leave behind after a presentation. Brochures are great to take along when networking.
Keep in mind that people will read the brochure as long as it informs and positions your product or service as the solution. The brochure for your small business is a great way to give your customers enough information about your product or service.
A small business disaster can take many forms. Natural events, such as a fire or flood, can wipe out all equipment, while a virus or theft can result in data loss or other problems. Planning ahead with a disaster recovery plan template helps small business owners maintain continuity in any emergency.
Business Continuity & Disaster Recovery
For business continuity, disaster recovery planning is critical. With this disaster recovery plan template from IBM, businesses can make sure that all of the most important aspects of a data recovery plan are implemented before disaster strikes.
- Data Recovery Personnel Lists – For emergency data recovery, maintain a list of data processing personnel. The list should contain names, positions and contact information, to allow administrators to call in critical personnel in the event of a disaster.
- Emergency Data Recovery from Critical Applications – Maintain a list of applications and software that run on company computers, and the level of importance of each type of software.
- Computer Hardware Inventory – This list should contain a full list of of all computer hardware on-hand. This list allows business owners to quickly replace equipment after a total loss or determine the value of losses for insurance purposes.
Backup for Disaster Recovery
Backup all software programs regularly to ensure a timely disaster recovery process. It may seem tempting to backup files, then secure the backups in a filing cabinet or in a desk drawer, but this does not protect the files in the event of a natural disaster. All company files should be stored both locally and remotely, to facilitate a swift restoral of business.
Physical backup medium, such as a data CD or a thumb drive are adequate for small backups. Online backup services can also provide a safe and reliable place to store business data.
Small Business Disaster Recovery Plan
After filling out the small business disaster recovery plan template, a business owner will have a comprehensive list of software and hardware, lists of emergency contacts and action plans, and a clear idea of the best and fastest way to restore operations after a disaster. Perform tests of the disaster recovery plan at least quarterly, and update the plan information whenever there is a change in personnel, software or hardware. The use of a detailed and thoroughly researched plan for recovery after a disaster or emergency is essential to the swift restoral of business services.