With all the emphasis on being green in today’s culture, many small business owners would like to be more eco-friendly. However, it is a challenge to try to make green choices and stay within the limited budget that most small businesses have. Try some of these low or no cost options for showing customers that for this small business, the emphasis is on green.
Recycling is such a simple thing to do. The key is to never recycle confidential information. Shred anything that has customer addresses or financial information on it. Packing material, printing mistakes and outdated flyers are fair game. Let customers know that recycling is being practiced by placing a bin labeled with a recycling symbol in an area that they can access. It is a free public relations move that can help cut down on clean up, since customers will be more apt to put receipts or flyers they don’t want in the bin instead of dropping them on the floor as they head out the door.
Sell Reusable Shopping Bags
Reusable shopping bags are not just green; they are a great marketing tool. Every time a customer carries that shopping bag, whether it is filled with library books or has just made another trip to and from the business where it was originally purchased, the bag’s logo is being seen by other people. Sturdy canvas bags with flat bottoms are a big favorite with most people. Additional features, such as the ability to fold up into a zippered pouch or a pocket in the bag for small items, will make the bags a favorite with customers.
Change the Light Bulbs
Some small businesses and even large businesses decide to save energy by turning off lights or using dimmers. While this is a fine idea for storage areas, it isn’t as great for parts of the building that customers are in or for areas where employees are working. Instead, switch traditional bulbs for energy saving compact fluorescent light bulbs.
Compact fluorescent light bulbs, or CFLs, are a great way to help the environment and help a business save money at the same time because they use much less energy. While they cost as much as four times more than regular light bulbs, Energy Star says that these CFL bulbs can provide substantial savings on electric bills. In addition, they provide a much cooler type of light, which can mean additional savings on summer cooling costs.